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About

About

Hey There - I’m Deanna

Wife, Mom, Breast Cancer Warrior, Dynamic Leader, and Unapologetic Creator of Effit: The 7 Core Philosophy and Effit Creations.

Life's too precious to spend it on autopilot. I've faced down cancer, broken barriers in my personal freedom, and learned the key to a fulfilled life is to drop the sh&t that serves no purpose and only weighs us down so we can focus on what truly matters. That’s why I created Effit: The 7 Core philosophy to empower you with a framework that works, and a product line that encourages you to say "Effit" to the unnecessary, express yourself and give an “F” that matters.

Ready to Live Bold, Love Bolder and Adventure More?

THE GOODS

  • Your Go-to Source for all things personal development.

  • Your resource for entrepreneurship and leadership.

  • Health & Wellness is Everything. Live Well!

Let’s Hang On Instagram @deannarada